Hello Classmates!
Today we are going to be answering two questions about social media and communication strategies and theories. The first question is “How has the online landscape transformed the dynamics of public opinion formation and communication strategies?” Information used to be disseminated mainly by word of mouth and for those who could read and write by personal letters and public notices. When the printing press arrived we had the first newspapers and therefore journalists popping up around the world. People had a certain level of trusts in these newspapers because in order for them to stay in business they had to remain reputable and trustworthy. Then, when social media came about for the first time with the invention of Six Degrees we shifted to where everyone and anyone could be a news source (Our World in Data 2019).
The second question to address is “What are the potential implications for society, democracy, and interpersonal relationships?”. One potential implication for democracy is a wide-spread increase in educated voting because all of the information is right at our finger tips with internet access.
One campaign that demonstrated how online communication could impact society and interpersonal relationships is the case study we read from J.P. Mazer (2019) about Lilly Pulitzer and the Limited Edition Water Bottle. Kate the main character in the case study spots a really pretty water bottle with a Lilly Pulitzer print on her Instagram shopping feed. However, after browsing several social media accounts and talking to friends and family she can’t find any more information about the water bottle. Eventually after continued sleuthing and some patience Lilly Pulitzer and Starbucks release information about their collaboration on their respective Instagram pages. This shows just how much social media can impact our daily lives causing us to be excited about a product enough to go find it in the physical world.
All the best,
Emmily with two M's
Cochrane, L. (2017, February 15). These Lilly Pulitzer water bottles are now available at Starbucks. Town & Country. https://www.townandcountrymag.com/style/news/a9592/lilly-pulitzer-water-bottles/
Mazer, J. P. (2019). Communication and social media: Understanding and managing communication challenges in a networked society. Oxford University Press.
Roser, M., Ritchie, H., & Ortiz-Ospina, E. (2019). The rise of social media. Our World in Data. https://ourworldindata.org/rise-of-social-media
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