A women and family owned small business Soul Miner’s Garden is a brick and mortar vegan restaurant found on the Camp North End campus in Charlotte, NC. The business started out as a food truck in March 2020, evolved into a restaurant in Gastonia and moved to Camp North End in 2024. The adorable logo for the company that is full of vegetables representing their vegan restaurant is found below.
Their online presence is comprised of a website, instagram, Everywhere Is Queer profile on the app, and google maps profile. The instagram is very colorful and showcases the types of vegan food they offer.
They do a great job communicating clearly the mission of Soul Miner’s Garden, the address, hours, as well as telling their story on the website. They could do a better job incorporating that information into their Instagram profile.
The top of the website features a colorful banner with all the different foods offered at the restaurant. The middle is text telling their story and passion for the website as well as a menu link. Finally, the bottom of the website showcases their instagram, map, hours, custom orders, and a contact form. The bottom of the website is very busy and maybe it would be better and more clean to have the contact form on a different page of the website.
One way the business communicates their identity is by listing themselves on the Everywhere is Queer app a way to communicate that they are an inclusive business that is welcoming to all.
The company could improve it’s online communication by adding a LinkedIn page and a TikTok page as well as promoting their inclusivity on their instagram and website.
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